Natalie Ma

Natalie Ma

Founder, Buddy ai

On paper, I had it all.

A well-off family. Grew up across continents. Top schools. Prestigious jobs. But inside, I was completely lost. Insecure. Depressed. But none of this was surprising. I spent most of my life conforming. Shrinking my identity into a pretty package — the kind parents could brag about over dinner. The irony? The identity that I resented was also the only one I knew. So I stayed stuck. The anxiety was constant. But I had no idea where to start because I didn't even know who I was.

In 2021, a traumatic episode hit me like lightning. And in that moment, I decided that the only way forward was to stripe away everything I knew. In 2022, I walked away from my corporate career. No income. No safety net. A living nightmare for any parent who held their children like a prized possession. But for me, it was also the most alive I've ever felt. In 3 years, I learnt how to be myself. How to fail. How to build. How to bet on myself. How to shape my own reality. And most importantly, I learnt that I am enough. Buddy AI is born out of my early entrepreneurship journey building 2 coffee brands. Up and up.